MX Nitro is shaping up to be a fantastic motocross racing and stunt game - it looks great, plays wonderfully, and we can't wait for it to open the door to Miniclip on console."
"The game is developed by a long-time partner of ours, so the working relationship is well established and we know the high level of quality they bring. "We've thought about releasing a game on console for a while, and the time just seemed right," Small says.
8 BALL MINICLIP PC
Self-promotion is also very important, and with social media it's easier to make a name for yourself today than it was ten years ago."ĭespite its success in the mobile and browser markets, Miniclip is making an interesting move into PC and console development with the launch of motorcross title MX Nitro next month. Working with a larger publisher is one way to circumvent this, and we often talk with smaller studios about the possibility of publishing their work and bringing it to an even wider audience. "It is indeed more difficult for a small studio to get noticed. On the subject of the market's saturation, he says there's an increasing demand for mobile publishers, particularly amongst smaller developers. I think we've really excelled at finding gameplay and mechanics that are extremely popular with both our existing audience, and also people who have never played a Miniclip game before."Ĩ Ball Pool has topped the grossing charts more than five years after its release That's just never been the way we think though, and we've got development teams across Portugal and Italy who, while supporting our existing games, are also constantly thinking of new ideas. "8 Ball Pool was, and still is, an enormous hit, and it would have been easy for us to sit back and live off that for a great many years, no doubt. "We've always been hesitant to put all of our eggs in one basket, and I think that's because as a company we're always looking forward, trying to find that next big thing," Small tells us. He even once said he'd be better of gambling in Vegas than investing in mobile development. Take-Two boss Strauss Zelnick has repeatedly stated his reluctance to invest in mobile, observing that there are infinitely more failures in the market than there are successes. This is the reason some major games companies have steered clear of the sector. When you consider how difficult user acquisition can be in the smartphone sector, it's quite an achievement to have more than one success.
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Whether that's Agar.io, or 8 Ball Pool, of Flip Diving, the firm has found its way into the iOS and Android charts on numerous occasions. Miniclip is quite a rare beast in mobile games today in that it has a portfolio of successful titles.
"We are very careful to ensure that any monetization is balanced in a way that doesn't harm the enjoyment of our players." The fact we're consistently dominating the most downloaded games charts suggests that we're achieving on that front." "Audience growth is our main KPI at Miniclip, so we're careful not to compromise this in any way. "We are very careful to ensure that any monetization is balanced in a way that doesn't harm the enjoyment of our players," says CEO Rob Small, explaining the thinking behind its commercial strategy. 8 Ball Pool is an example of such a title, which has just topped the grossing chart in the UK after more than five years since it was first released. In fact, many of its games launch with no monetisation built in at all - at least initially.
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For all the success it has had in free downloads, it has struggled to mirror that in terms of revenue. Yet the firm hasn't quite managed to obtain the same level of credibility and renown as its big name rivals, and for good reason.
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Overall, Miniclip boasts that it has had more than one billion downloads across iOS, Android and Windows Phone. In fact, during December, the games developer and publisher was No.1 in the US on Android devices - ahead of King and Zynga and EA (a certain Nintendo got in the way on iOS). Last month, more people downloaded Miniclip games than they did Supercell titles.
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